Don't be a shotgun!

Are you using a shotgun approach to marketing?

One of the best-kept secrets of successful financial advisors is that they always have their bases fully loaded...they are running multiple marketing campaigns, always testing, always tweaking.

And it doesn't mean doing one thing, and then another, and another...it means having multiple lead sources, multiple branding campaigns, and multiple go-to-market strategies.

Having multiple campaigns running at the same time creates a snowball effect...that allows them to land the bigger fish.

Of course, this requires some thought...after all a jack of all trades is a master of none - but if everything you do communicates a singular message, a singular purpose, then you will quickly find your bases fully loaded and overwhelmed by the opportunities available to you.

What's your approach?

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