The Goal of Marketing is to...

The real secret to marketing is to help people solve their biggest pain. The more CLARITY you have on their BIGGEST pain and their greatest desire... the great the result.

Of course, just because you know their pain and you know how to solve it doesn't mean that's how you can make money...sounds odd, but it's true. This is where the adage "sell them what they want, give them what they need" comes from...it is also why...

As Kevin O'Leary from Shark Tank likes to say, sometimes you have to take the horse out back and shoot it...

What is the biggest PAIN you help solve? And is it a pain that people are willing to pay for?

#marketing #sales #advisors #authenticity