You are the product!

If pushing product actually worked the insurance industry would have figured out how to allow agents to do it.

There is a reason why insurance agents aren't allowed to describe the features of an insurance product in their marketing.

They can talk about the benefits.

They can talk about the needs.

They can talk about the outcomes.

..But at no point are they LEGALLY allowed to talk about the specific features of a specific policy.

This has been my golden marketing rule for 15+ years...I have never talked about returns or specifics. I don't sell specifics. I sell lifestyles, I sell feelings, I sell solutions!

Today more than ever - you are the product. You are the solution. You are the thing that people are buying.

Work to build relationships. Work to deliver value and success will follow.

AuthenticityTheBook.com

#authenticity #advisors #marketing #sales